Learn why leading with what you do is costing you sales and what to lead with instead.
Identify the exact words your customers use to describe their problem and why using their language is the fastest way to earn trust.
Build a story that puts your customer at the center, positions you as the guide, and makes your solution the obvious next step.
Walk away with a story you can use right away — in conversations, on social media, in your marketing.
Your customers don't buy your product or service. They buy the solution to a problem they've been living with, sometimes for years. When you learn to tell that story — in their words, about their experience — everything changes.
The right story feels like relief, like someone finally gets it.
On August 4, Heather Asiyanbi — journalist, editor, and author of The Tiny Book of Storytelling Secrets — is bringing Storytelling Secrets Live online to show you exactly how to build that story and put it to work immediately.
This works whether you sell a product, a service, or both.
You're not showing up to take notes and figure it out later. You're showing up to do the work and leaving with something finished.
Every registrant also receives a physical copy of The Tiny Book of Storytelling Secrets mailed directly to you, so you have a reference tool long after the workshop ends.
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