Heather Asiyanbi
Your Host
Hi! I’m Heather Asiyanbi,
and I’ve worked on both sides of public relations. For the last 30 years, I’ve been a local news reporter. I also worked at PR agencies and as the primary public relations contact for a law firm. I understand how to put together stories that get media attention and the best way to appeal to local writers, reporters, and editors.
Let me help you increase your visibility to grow your business by putting the power of the press to work for you!
Are you a small business looking to make a big impact?
You need to put the power of public relations to work for you by getting in front of your local media.
Don’t dismiss the power of proximity!
Whether you’re an online enterprise or a brick-and-mortar store that also ships online orders, your next big client could live across the street or across town. Don’t miss the chance to connect with them!
Tangible Take-Aways:
Master the Art of the Press Release: A press release template you can use over and over again.
Perfect Your Pitch: A customizable pitch letter
A List of 50 Reasons to Send a Press Release
Local Visibility is Your Gateway to Growth
Local print and broadcast media are community influencers, and you can use their reach to tell your story and either become a recognized name in your community or remind neighbors about your business.
Media coverage gives you what advertising and marketing can’t: third-party credibility.
Leverage Local to Go Global
What starts locally doesn’t have to stay local. Use your local media presence as the leverage you need to attract attention in even larger markets, secure speaking engagements, and grow your business. Local media can help you expand your reach far beyond your neighborhood.
Why $50 is the Best Investment for Your Business Now
You’re not just attending a workshop; you’re investing in a tool that keeps on giving. With the skills and materials you’ll receive, you’re setting your business up for continuous visibility and growth.
Don’t Let Your Business Be a Best-Kept Secret
Your next best customer might just be across town, waiting to hear about you. Let’s make sure they do. Join me learn how to put the power of local PR to work for you and take the first step towards amplifying your business presence.