What if I told you that copy errors hurt your bottom line?
If you want to be taken seriously, if you want people to trust that you are a subject matter expert in your industry, if you want people to pay you for your products and services, you can’t show up online with content that looks and sounds like you didn’t give it the attention it deserves.
Every business owner with a website cannot afford to not work with an editor.
When you wear most or all of the hats for your business, you move at the speed of light. You need to have a content marketing strategy (social media, emails, blog, etc.) at the same time you’re perfecting your sales pitch and sales funnel while you’re also tracking invoices, managing projects, and monitoring inventory if you have products. It’s a lot.
If you started writing your own website copy, lead magnets, ebooks, blog posts, etc., and now you use an overseas VA for whom English is not their native language, you are almost certainly spending time proofreading their work and making necessary changes before using their work. If you’ve turned to PLR (private label rights) content, you still need to manipulate the text here and there to separate it from all the other folks who bought the same stuff.
And if you’re still writing all your own copy, you definitely need a second set of eyes to check and correct punctuation, capitalization, sentence structure, etc., and to make sure your tone & style are consistent with your brand voice.
Instead of putting these tasks on your loooooooong list of things to do, hire an editor to prevent you from releasing content riddled with errors that hurt your brand reputation and could repel prospective clients and their money.
An editor who has experience in content marketing (that’s me!) will go through your website, review your email series for that specific campaign, make corrections in your blog posts, proofread your ebook, and more.
If you’re ready to make your content as error-free as humanly possible, I’d love to schedule a conversation.