If you aren't experiencing the growth opportunities you'd like at your current employer, you may need to start looking elsewhere. Unfortunately, the...

In the competitive landscape of corporate America, having a strong personal brand can make or break your career. While we often think...

Simply doing your job well — and even exceeding expectations on a consistent basis — isn't always enough to advance your career....

For your nonprofit organization, staying true to its mission and effectively communicating its values are critical. Storytelling can be one of the...

Securing funding is a constant challenge for nonprofit organizations, and storytelling can make it easier. When nonprofits can engage donors on an...

Your nonprofit organization faces a unique challenge: you must communicate effectively with both the people you serve and the donors who make...

Did you know your employees can be you company's most effective brand ambassadors? Remember when we talked about public relations as the...

Fostering creativity and collaboration within your team(s) is essential for driving innovation. One powerful tool you can use to achieve this is...

Attracting and retaining top talent is a critical challenge for businesses of all sizes, especially when the job market is particularly competitive....

The cost to attract new customers can be five times that to retain current clients. At the same time, retaining customers can...

Creating a beautiful patio and garden space in my backyard was incredibly rewarding, not just for the transformation of my outdoor area,...

Connecting with your customers on a deeper level is more crucial than ever. While quality products and services are important, they aren't...

Whether you have an online business or a brick-and-mortar location, you need more than a great product or service. Customers want to...

I'm so excited! I am beyond proud to announce the addition of two new copy editors to our team. The addition of...

You know you need to write a book. You can’t get it out of your head, but you don’t know where to...

Whew! You're close to completing your book, and I know it has been a tough journey at times. Congratulations! Now comes the real...

If you're diving into authorship, you need to know that not all editing is created equal. When your manuscript is ready for...

When your book is ready, you have a choice: traditional, self, or hybrid publishing. Each one offers a list of pros and...

Congratulations! You've known for years that you needed to write a book about your zone of genius and you finally did it!...

While marketing gets the bulk of the attention given to how to promote your book, you can’t ignore public relations. So, what’s...

I think we need to acknowledge the growing role AI plays in publishing.  For the record, I do not believe AI should...

Writing a book can be one of the more lucrative ventures you absolutely should undertake. You have the opportunity to turn your...

For micro businesses (fewer than 10 employees) and solopreneurs, we sometimes find ourselves on the struggle bus to stand out. What if...

Writing your book is a big deal. Like, for real. And you may encounter obstacles that threaten to derail your progress or...

Let's be honest: Nothing cements your authority like a book. Your book signals your expertise to the world and serves as representation...

Because we live and operate in a global economy, it can be easy for you to feel as though you can't possibly...

Raise your hand if you've had more than a few people say, "You should write a book!" The moment you decided to...

Writing your first book is often exhilarating and daunting at the same time. If you are an aspiring author who also balances...

Books are critical for a child's development. Not only do they help increase their vocabulary, preparing them for success in school, stories...

Writer's block is traditionally defined as a period where you can't produce new work or your creativity takes a nosedive. This definition,...

Your clients — current and future — are naturally drawn to stories, especially when they see parts of themselves reflected in them....

The most successful writers are the most curious. In this way, authors are very similar to journalists. They thirst for understanding and...

Prioritizing our mental and physical health has become more crucial than ever, and one way to improve both only takes 15 minutes...

Have you met your ideal reader avatar?  Before you write or type the first word of your manuscript, you need to know...

You have years of experience in your field and industry and a list of dozens of talks, webinars, and presentations on your...

When you sit down to write your book — no matter if you start from scratch or use content you already have...

We're going to visualize the life — the real life — you see for yourself. Yes, this article is interactive! Sit down...

For self-publishing authors, the financial investment is considerable, and so is the potential benefit. Final costs might total between $8,000 to $10,000,...

Every great story shares a not-so-magic formula that deeply connects with its audience. A definitive sense of time and place, character development,...

We live in a highly competitive and knowledge-driven era, and simply knowing your field and/or your industry better than others won't be...

Congratulations! You completed writing your book. Putting the final period on your manuscript is absolutely something to celebrate. Have you hired an...

What if I told you that copy errors hurt your bottom line?  If you want to be taken seriously, if you want...