Why Employees Need Storytelling for Personal Branding
In the competitive landscape of corporate America, having a strong personal brand can make or break your career. While we often think of a personal brand as more appropriate for entrepreneurs or public figures, it is a critical component for employees at all levels who want to stand out, advance their careers, and make a […]
Use Storytelling to Advance Your Career
Simply doing your job well — and even exceeding expectations on a consistent basis — isn’t always enough to advance your career. To stand out amongst your peers, you need to effectively communicate your contributions and achievements, and you should use storytelling to do it. By sharing your personal and professional stories, you highlight your […]
Storytelling as a Tool to Fulfill Your Nonprofit’s Mission
For your nonprofit organization, staying true to its mission and effectively communicating its values are critical. Storytelling can be one of the most powerful tools to help your nonprofit to fulfill its promise. Incorporating it into your organization’s communication strategy highlights its impact, engages your audience, and reinforces your mission. The Role of Storytelling in […]
Storytelling Can Boost Your Nonprofit Fundraising Efforts
Securing funding is a constant challenge for nonprofit organizations, and storytelling can make it easier. When nonprofits can engage donors on an emotional level by demonstrating the value of their work, they have a much better chance of attracting more funding. The Impact of Storytelling on Fundraising Stories have the unique ability to connect with […]
Transforming Employees into Powerful Brand Ambassadors
Did you know your employees can be you company’s most effective brand ambassadors? Remember when we talked about public relations as the third-party credibility you need to grow your business? Think of your employees sharing their personal stories and experiences working for you as the ultimate public relations win. Employee testimonials boost your company’s image […]
Connecting with Your Customers Through Stories
Connecting with your customers on a deeper level is more crucial than ever. While quality products and services are important, they aren’t enough to foster long-term customer loyalty. What truly makes your brand stand out is your ability to build trust and emotional connections with your audience. One of the most effective ways to achieve […]
Public Relations Is the Credibility You Need
While marketing gets the bulk of the attention given to how to promote your book, you can’t ignore public relations. So, what’s the difference? In a nutshell, marketing is you talking about yourself, and public relations (PR) is having other people talk about you. Think about when you see ads online or in a magazine […]
6 Steps to Earning 6 Figures with Your Book
Writing a book can be one of the more lucrative ventures you absolutely should undertake. You have the opportunity to turn your expertise and experience into substantial income. If you are an entrepreneur, there really is no downside to writing a book about your zone of genius. Writing Writing your book doesn’t start with writing your […]
The Benefits of Writing a Book About Your Area of Expertise
We live in a highly competitive and knowledge-driven era, and simply knowing your field and/or your industry better than others won’t be enough to truly set you apart. Writing a book about your zone of genius, though, can be a game changer. Writing a book about your area of expertise is not just for academics […]