Category: Writing
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It’s Nice to Meet You: Understanding Your Ideal Reader Avatar
Have you met your ideal reader avatar? Before you write or type the first word of your manuscript, you need to know who will ultimately hold your book in their hands. If you’re a speaker, coach, consultant, or trainer with content you’re ready to transform into a book, your reader may differ from the person…
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How to Find the Time to Write A(nother) Book Before the Holidays
You have years of experience in your field and industry and a list of dozens of talks, webinars, and presentations on your resume. As a result, you already have plenty of content and know-how. And you know you should write a(nother) book to further cement your subject matter expertise and reach more people, but like…
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Nonfiction Is Built on the Pillars of Consistency & Congruency
When you sit down to write your book — no matter if you start from scratch or use content you already have — you need the pillars of consistency and congruency as your foundation to take readers on a journey with a definitive beginning, middle, and end. Creating this solid structure for your story is…
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The Power of Three: The Elements of Every Great Story
Every great story shares a not-so-magic formula that deeply connects with its audience. A definitive sense of time and place, character development, and a conflict with resolution are three powerful and critical components of bestselling novels, riveting films, and unforgettable keynote speeches. Let’s talk about the elements of every great story: Establishing Time and Place…
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The Benefits of Writing a Book About Your Area of Expertise
We live in a highly competitive and knowledge-driven era, and simply knowing your field and/or your industry better than others won’t be enough to truly set you apart. Writing a book about your zone of genius, though, can be a game changer. Writing a book about your area of expertise is not just for academics…