Pens and Proof

Leverage Storytelling to Land Your Next Job

storytelling, job application, job interview

If you aren’t experiencing the growth opportunities you’d like at your current employer, you may need to start looking elsewhere. Unfortunately, the job market right now (June 2024) is crazy competitive, and you need to stand out from the crowd. How competitive? According the federal Bureau of Labor Statistics, there are roughly double the number […]

Why Employees Need Storytelling for Personal Branding

storytelling, personal brand, career advancement, corporate ladder

In the competitive landscape of corporate America, having a strong personal brand can make or break your career. While we often think of a personal brand as more appropriate for entrepreneurs or public figures, it is a critical component for employees at all levels who want to stand out, advance their careers, and make a […]

Use Storytelling to Advance Your Career

personal brand, storytelling

Simply doing your job well — and even exceeding expectations on a consistent basis — isn’t always enough to advance your career. To stand out amongst your peers, you need to effectively communicate your contributions and achievements, and you should use storytelling to do it. By sharing your personal and professional stories, you highlight your […]

5 Tips for Driving Business Growth with Storytelling

storytelling, brand story

The cost to attract new customers can be five times that to retain current clients. At the same time, retaining customers can increase profits by 25 to 95%, according to Outbound Engine. Yes. You read those figures correctly. One powerful tool you might use sometimes but not consistently is storytelling. Compelling narratives create deeper connections […]

Connecting with Your Customers Through Stories

Connecting with your customers on a deeper level is more crucial than ever. While quality products and services are important, they aren’t enough to foster long-term customer loyalty. What truly makes your brand stand out is your ability to build trust and emotional connections with your audience. One of the most effective ways to achieve […]

Harness the power of personal storytelling to build a strong personal brand

Whether you have an online business or a brick-and-mortar location, you need more than a great product or service. Customers want to connect with the person behind the brand. They want to know your story, your values, and what makes you different. This is where personal storytelling comes into play. By sharing yourself through stories, […]